ACTUAL NUMBERS OUR DREAM CLIENTS
Instead, I focused on creating high-ticket packages that produce consistent cashflow and more profit.
ABOUT ALEX
Hi, I’m Alex. Father, Husband and 20-year entrepreneur. I started my Entrepreneurial journey with a bar-restaurant in New York City. Then I decided to mix business with pleasure. I took my passion for fitness (as many of us do) and opened my first gym in New York City in 2012. We had early success in the studio fitness space with features on the Today’s show and ABC World News now. But those were different times.
A lot has changed about the fitness business since then. So when I opened a gym post-Covid trying to use the same methods I did all those years ago (“get as many autopays as possible!”) and it didn’t work, I needed to find another way.
I tried something different: Instead of selling memberships, I started selling the clients’ Dream Outcome through high ticket, paid in full, recurring packages. And guess what happened? The clients were bought in, committed and happy. My staff was bought in, committed and happy. Everyone was winning.
And it wasn’t a fluke. I found a way to have a sustainable, thriving fitness business without chasing low performing autopay. Then I taught the Dream Outcome method to other gyms and they were able to replicate the same thing, quickly and consistently.
I am a business owner first, but I cannot NOT share this method with other fitness businesses owners because it has completely changed the game for us and so many others.
DREAM BIG, WORK HARD,
Alex
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